As business software become increasingly important for the continuity of many organizations’ operations, it’s no surprise that more and more software startups are popping up.
However, if you’re in the industry, you know that the growing need for business software doesn’t easily translate into profits.
The deluge of competition increases every year, also increasing the need for technology entrepreneurs to be smart about where they go for leads.
Marketing and advertising, after all, don’t always come cheap.
In this article, we’ll be discussing 15 advertising networks that you can tap to boost awareness for your software offering, and hence, gain more leads and customers.
Top 15 Ad Networks for Business Software Services
A platform for both advertisers and publishers, Adblade is an ad solution that emphasizes quality over quantity to get you the most return on your advertising dollars.
Using its proprietary NewsBullets Ad Format, Adblade helps you deliver qualified, targeted content to more than 550 million unique users in the US per month.
Adblade’s pool of customers includes prominent names such as Yahoo!, Fox News, McClatchy, Hearst Corporation, and Daily News.
An ad network that boasts of over 10 billion impressions per month in more than 190 countries, Adsterra generates over 6 million leads for its customers every month, on average. As of this writing, the network has approximately 20,000 active campaigns.
The nice thing about working with Adsterra is that you have multilingual support staff walking you through the entire process, step by step, and doing most of the heavy lifting for you.
You even get a personal account manager to help you squeeze the most out of your advertising campaigns.
A subsidiary of AOL Advertising, Advertising.com can process up to 4 billion transactions per day, generate approximately 4 terabytes of daily campaign data, and bid on over 3.5 billion real-time ad impressions per day.
92 of the top 100 AdAge advertisers and 74 of the top 100 comScore sites are Advertising.com customers.
Ads served via the network are optimized for all platforms: desktop, smartphones, or tablets. Advertising.com uses solutions that can bolster click-through and conversion rates by as much as 6x and 8x, respectively.
Used by companies such as ViaTalk, VerticalResponse, CMS Forex, and TopHosts.com, BidVertiser is a pay-per-click advertising network that supports multiple ad formats that are fully customizable: banners, inline ads, buttons, skyscrapers, and rectangles.
What differentiates BidVertiser from other ad networks is its publisher monetization model. While every publisher earns revenue for clicks, leads that turn into actual customers reward the publisher with even more money.
The idea is to encourage publisher partners to produce content that best generates qualified traffic for BidVertiser’s advertisers.
The advertiser dashboard is equipped with performance tracking and reporting tools that let you monitor the effectiveness of your ads and chosen categories.
Another contextual ad network worth exploring is Clicksor. The network’s services are spread over 150,000 publisher sites in 196 countries, producing some 3 billion monthly ad impressions.
Aside from text banners, you can use Clicksor for rich media banners, inline text links, pop-unders, interstitials, and a number of alternative formats.
Companies advertising with Clicksor include 24option.com, AliExpress by Alibaba.com, Bigpoint Games, MacKeeper, Travian Games, FriendFinder Networks, and Lycos. Clicksor also offers easy-to-install plugins for WordPress, Blogger, Joomla and Drupal.
Advertisers using Creafi Online Media include HP, Microsoft, eBay, Unanimis, Canal Digital, EA, and GroupM.
The platform has a network of over 3,000 premium publishers across 190 countries, serves more than 20 billion monthly ad impressions and 30 million unique users per day, and runs over 2,600 ad campaigns monthly.
Creafi uses behavioral and semantic targeting/retargeting practices to serve highly qualified ads to your target audience. Multiple ad formats are likewise offered: banner display, in-banner video, and online video.
Epom Market offers its clients a number of display targeting, mobile-specific targeting, and retargeting options to bring the most bang for your advertising buck. Options available to advertisers can be language and geographic targeting, operating system and browser targeting, and behavioral and demographic targeting.
For mobile, ads targeting can be via:
- Mobile operating system
- Connection type (cellular data or WiFi)
- Cellphone service carriers
- Device type, vendor, and size
Epom Market’s supported ad formats work for display, mobile, in-app, and video advertising: standard display banners, rich media, video pre/mid/post-rolls, in-text ads, interstitials, and many more.
Google AdWords is possibly the most popular ad network out there. Its display network includes more than 1 million websites, apps, and videos where relevant AdWords ads are served.
It’s a pay-per-click service where you specify an advertising budget and only pay when people click on your ads. Google AdWords advertisers come from a host of industry sectors.
Among the top industries are:
- Finance and insurance
- Retailers and general merchandise
- Jobs and education
- Travel and tourism
- Computers and consumer electronics
- Home and garden
- Vehicles
- Internet and telecom
- Business and industrial
- Occasions and gifts
Used by companies like Andorra, Red Bull, Kia, LEGO, and Peugeot, HaxHax can reach a global audience of over 100 countries. Advertising products it offers include web display, web and mobile video, mobile display, and in-app advertising.
HaxHax’s targeting solutions ensure your ads are shown only to relevant users based on their age, gender, location, readiness to buy, and so on.
Aside from a personal account manager, HaxHax advertisers are manually matched with high-performing websites classified into 40 different content channels, making sure your campaigns are ROI-focused and increase the favorability of your brand.
For maximum user engagement and ad performance, Media Nexus has a roster of networks for both advertisers and publishers:
- Femme network to connect with women from different walks of life
- Gents network to engage with like-minded people, such as those interested in the sport of fighting
- Delish network to connect with foodies from all around the globe
- Casa network to engage with people interested in parenting, gardening, or interior decorating, among others
- Sharp network to engage with people hungry for information, such as those looking for science facts, personal finance articles, and so on
- Vital network to connect with health and fitness enthusiasts
Aside from direct access to the network’s premium publisher pool, Media Nexus advertisers also get dedicated account managers to help further optimize your campaigns and maximize your advertising budget.
Touted as one of the fastest growing ad networks with 200 billion content recommendations a month. Revcontent’s roster of exclusive publishers includes Forbes, Newsweek, Reuters, IBTimes, Archant, and The Christian Post.
The network is used by companies such as Allstate, GM, McDonalds, American Express, and Walmart for their advertising and brand storytelling campaigns.
Revcontent’s native advertising product includes a mobile-responsive widget and unlimited customization.
RevenueHits is a cost-per-action ad network that displays more than 2 billion daily ad impressions to millions of unique users worldwide.
It covers a variety of industry verticals that include software, mobile, dating, shopping, lead generation, coupons, entertainment, travel, insurance, casual gaming, and more. Ads are displayed via multiple channels: banners, text link ads, toolbars, software bundles, and others.
RevenueHits’ customers include Matomy Media Group, iBario, 7Go.com, Neverblue, and PerformerSoft.
The Undertone ad platform offers several proprietary formats for displaying ads aimed at increasing user engagement while maintaining a polite, non-invasive experience:
- PageGrabber for interactive full-screen takeover
- UMotion for mobile takeover that is controlled by the user’s action
- ScreenShift for full-width content pushdown with an option to rerun the ad
- Tapestry for tap-to-advance storytelling for mobile devices
- PageWrap for surrounding the content with your message
- Impact Video for full-screen video takeover
Undertone has a team of sales and planning experts to help you figure out the best ad campaigns and solutions for your specific advertising objectives.
Launched in 2000, Vibrant Media provides various solutions tailored to your unique advertising needs:
- Vibrant Engage – full-screen takeover units
- Vibrant Reach – brand awareness at scale
- Vibrant Drive – qualified traffic from editorial content
Vibrant Media partners with over 6,600 premium publishers, and its programmatic solutions use both data and context to help you best deliver your campaigns via words or images.
Some of Vibrant’s clients are Del Monte, Bose, EMC, Head & Shoulders, IBM, Knorr, Shell, Sky Sports, and Hellmann’s.
With offices in New York, Toronto and Hong Kong, WWWPromoter is a digital advertising network that offers self-serve solutions that make it easy for advertisers to create, launch, and optimize their campaigns.
The same platform connects you with thousands of sites, lets you bid on the users you prefer, and track the performance of each of your campaigns.
WWWPromoter allows you full control over the ads you serve, and gives you the freedom to adjust daily caps and bid rates so impression allocations work conveniently within your budget. The network also has a fraud detection system that ensures your ads are seen by real people, not robots.
Final word
To boost brand awareness, generate qualified leads, and increase your software company’s revenue from sales, ad networks are a great way to outsource your advertising efforts without jeopardizing the returns.
Above are some of the best in the world, so you can get started exploring to find the right fit for you.
The post Software Advertising: 15 of the Best Ad Networks That Are Worth Exploring appeared first on Cloudswave Blog.