The term “growth hacking” refers to the use of technology-based tools to push business growth to the next level.

It covers many aspects – from traffic generation to lead acquisition, from customer communication to conversion optimization, from email marketing to user feedback.

Traditional marketing encompasses a broad spectrum of marketing disciplines, while growth hacking is an approach designed for a single purpose – accelerate startup and small business growth.

Here are 15 growth hacking tools to help you implement game-changing strategies:

• Bounce Exchange | Customer acquisition

Bounce Exchange uses a patented exit-intent technology that analyzes visitor behavior, which, in turn, lets you predict when users are likely to abandon your site.

The app helps you turn abandoners into leads through a pop-up right before they leave your site. Through Bounce Exchange’s detailed analysis of your visitors’ digital behavior, you can effectively optimize your site pages and reduce bounce rates.

Monthly plans vary. A behavioral audit of your site will have to be requested to get a custom pilot quote.

• ClickTale | Conversion optimization

ClickTale is a powerful analytics tool that captures behavior insights through features like heatmaps, session playbacks, and conversion funnels.

• Session playbacks let you watch browser sessions on demand, allowing you to review user behavior through scrolls, clicks, and other mouse movements.
• Heatmaps show you which part of a webpage your site visitors focus on.
• Conversion funnels present multiple conversion paths for companies to explore.

ClickTale pricing depends on the custom solution your company needs.

• Colibri.io | Social monitoring

Colibri.io is a social listening tool that enables businesses to leverage brand mentions on Quora, blogs, Twitter, and other social networks to acquire more leads, prospects, and customers.

Colibri.io is equipped with features to:

• Manage your online reputation
• Offer help to individuals looking for your products or services but not your brand
• Monitor what people say about your brand and your competitors

Pricing starts at $45 per month for 25 monitored phases. A free 14-day trial on all subscription plans is available.

• Hello Bar | Lead acquisition

The Hello Bar is a full-width call-to-action bar spanning the topmost portion of a website. With it, you can direct traffic to your social media accounts, other pages on the site, or get visitors to subscribe to your email list.

You can specify which pages it shows up on and the dates when it’s not displayed.

The Hello Bar is free to use for less than 100 clicks per month. Pro pricing starts at $4.95 per month. The tool is also available as a WordPress plugin.

• Intercom | Customer communication

Intercom.io  is an integrated communication tool that allows businesses to interact with their customers, individually or at scale, through various channels: email, in-app, or via your website.

Intercom.io is equipped with analytics and audience segmentation functionalities that enable companies to group customers with similar attributes together and apply email strategies and drip campaigns that work best on them.

The app is used by sales and marketing teams, product teams, and helpdesk support teams. Subscription packages range from free to $49 per month.

• Olark | Live chat

Olark is a customizable live chat application that allows you to address user queries in real time, helping you convert more site visitors into leads and leads into paying customers.

With Olark, you can create typing shortcuts, direct chat requests to the most qualified person in your team, and even take control of your customer’s browser to show them how things are done.

On the front end, it has a user feedback feature that lets site users tell you what you’re doing right and which areas need improvement.

Paid plans start at $15 per month, and 14-day free trials are available on each plan.

• Optimizely | A/B testing

Optimizely is an A/B testing tool that allows you to customize your landing pages according to what works based on visitor behavior.

It lets you test multiple versions of your pages and identify the best variation. The app can be used by anyone, regardless of their coding experience.

Optimizely offers a free plan and a premium custom plan.

• Qualaroo | Market research and customer insights

Qualaroo is a research tool that enables businesses to survey their site visitors and gain actionable insights into who they are and what they expect to achieve from your website.

Because you get the answers straight from the horses’ mouths, so to speak, Qualaroo takes the guesswork out of creating pages with high engagement and conversion rates.

Paid plans start at $63 per month, if billed annually. You may also test the app for free for 14 days.

• SendGrid | Email marketing

SendGrid is a cloud-based email service provider that simplifies transactional and marketing email management.

It allows companies to send emails over HTTP and SMTP, among other clients, and provides guides, webinars, and videos to help you maximize delivery and improve the likelihood of your emails being opened and read.

Paid plans start at $9.95 per month for up to 40,000 emails per month. The free SendGrid account is good for up to 12,000 emails per month.

• Sendwithus | Email marketing

Sendwithus is an API (application programming interface) that integrates with your application and affords your company the ability to automatically send trigger-based emails such as payment receipts, invitations, or reminders to repurchase a product.

An easy-to-use tool suitable even for users with limited technical know-how, Sendwithus helps you create and edit transactional emails, and A/B test them for maximum results. It carries features for building and tracking drip campaigns as well.

Pricing starts at $79 per month for up to 10,000 email recipients. A free subscription plan is also available for up to 1,000 email recipients per month.

• SessionCam | Conversion optimization

SessionCam is a conversion optimization tool that allows you to play back your website’s visitor sessions.

It uses heatmap technology to visually illustrate areas of your site that need to be improved. It also integrates seamlessly with Google Analytics and other third-party applications.

The app lets you:

• See how site users interact with the pages on your website
• Identify usability issues and checkout difficulties
• Understand why shopping carts are abandoned
• Tweak website design and improve user experience

Plans cost a minimum of $1,500 per month. A free trial account can be requested.

• Totango | Customer lifecycle management

Totango is a customer success platform that proactively monitors your customers’ journey. It tracks the actions that convert visitors into paying customers and the factors that render them unhappy with your brand.

It differentiates strong leads from average website visitors and provides critical information on how to effectively interact with them to achieve better results and higher conversion rates.

Instead of wasting time chasing leads that are going nowhere, with Totango, you can focus your sales efforts on more promising prospects.

Pricing is available upon request.

• Twilighter | Content marketing

Twilighter by AppSumo is a free web app that allows your site visitors to highlight part of your content and immediately share it with their Twitter followers.

It also emphasizes the most-shared parts of your content, a very useful tool for social visibility and content marketing.

• Unbounce | Conversion optimization

Unbounce is a landing page builder and optimization tool that allows non-technical marketers to create and A/B test landing pages.

It features a drag-and-drop interface that is fully customizable and a form creation tool that doesn’t involve prior HTML knowledge. It even provides landing page templates for easier and faster implementation.

Paid plans start at $49 per month with a traffic limit of 5,000 unique visitors. A free 30-day trial is also available for all subscription plans.

• Vero | Email marketing

Vero is an email automation solution that sends targeted emails to contacts based on their tracked behavior, e.g., pageviews and in-app engagement.

Besides tracking customer behavior, Vero allows you to segment your email list based on custom tags and user attributes. Because it’s easy to use, you can create and customize marketing campaigns without developer help. You can also specify whether a contact receives weekly, daily, or even hourly, emails.

Plans start at $99 per month. All plans offer free 14-day trials.

Final word

With the above growth-hacking tools at your disposal, expanding your brand’s presence and generating targeted leads for your business need not be a grueling, “pull your hair out” experience.

Keep in mind, however, that the best way to convert visitors into customers is by putting their needs above all else. That said, tools should be used to enhance user experience, not disrupt it.

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