In the United States, Silicon Valley is startup central, an undisputed leader in the tech scene, and probably the world’s mecca of startups.
That’s not to say other areas aren’t claiming their piece of the startup pie. Israel is one and quite the successful example.
And then, there’s New York City.
More and more NY-based venture capitalists are turning their sights to “Israeli startups at earlier stages of their life cycle,” says Eyal Bino in a recent Forbes.com article, for the following reasons:
- Differentiation
- Monetization
- Very driven teams
- Local presence
- Collaboration
That being said, here are some Israeli startups to watch out for in 2015:
Incapsula
With cloud adoption’s steady rise is the growing sophistication and prevalence of malicious hacking and cyber theft.
Incapsula offers enterprise-grade web security and boosts site performance through:
- Dynamic caching and content optimization
- Infrastructure protection to secure your site from various DDoS attack types
- Web application firewall and advanced bot detection
- Load balancing and site failover support
- Advanced networking
Some of Incapsula’s customers include Moz, Siemens, Hitachi, The Motley Fool, Newsweek, and Wix.
Wiser
If you’re in the retail space, pricing is one factor that needs to be regularly and proactively monitored. If you carry a host of products in your catalog, manually monitoring and comparing prices against those of the competition is going to pose some serious problems.
A pricing comparison platform for eCommerce and brick-and-mortar retailers, Wiser operates on three key principles: awareness, automation, and analysis.
The app:
- Pulls pricing directly from competitor sites and provides the best matches so you can say goodbye to manual price comping
- Smart repricing engine allows you to set up advanced rules and fully automate your pricing procedures
- Provides actionable insights and real-time profit and revenue results for continuous optimization of your pricing strategy
- Offers two subscription plans: WisePricer and WiseMapper
A free 14-day trial is available, no credit card required.
Imonomy
Imonomy is an in-image advertising platform that allows online publishers to monetize their content. Through contextual analysis of the text from web pages, Imonomy provides:
- Targeted and relevant offers to each individual site user
- Engaging in-image advertising campaigns
With global advertisers like Nike, Lego, Apple, and Vans, Imonomy is a great way for publishers to profit from the content they put out.
Advertisers, on the other hand, can use Imonomy’s pool of publishers that range from premium news sites to small niche blogs to reach their target audience.
Mapped in Israel
Mapped in Israel is a free resource for people researching Israel’s high-tech ecosystem. The site’s crowdsourced data include:
- Startup profiles (location, number of employees, date established, social media profiles, website URL)
- Investment opportunities
- Who’s hiring
Oktopost
A B2B social media management tool, Oktopost enables businesses to distribute and manage large-scale content across company pages and social media profiles.
Aside from content distribution, Oktopost measures social marketing conversions and integrates with platforms such as Marketo and Salesforce.
Included in Oktopost’s pool of happy clients are Panasonic, Toshiba, Hortonworks, NICE Systems, and Kapost.
TrenDemon
TrenDemon is a content optimization platform helping businesses increase their marketing ROI through actionable insights that identify a site’s most effective acquisition channels.
Used by brands like Microsoft, Nike, Nestle, Investing.com, and Payoneer, TrenDemon is equipped with tools that:
- Map a customer’s digital journey
- Offer real-time and personalized recommendations to increase conversions
- Pinpoint the traffic sources and paths that drive the most conversions
- Provide comprehensive insights for better decision-making, e.g., what type of content to create next and which promotion channels work best for such content
- Integrate with third-party solutions like Google Analytics, Marketo, MailChimp, HubSpot, and Silverpop
You only need to embed a line of code in your site, or use the WordPress plugin, to get started with TrenDemon.
Playbuzz
Content is no longer king. Playful content is.
That’s according to Playbuzz, a free authoring platform that allows bloggers, publishers, and brands to increase web traffic and broaden their audience reach through engaging content.
A consistent Facebook top publisher, Playbuzz has over 350 million users, 5,000+ publishers, and more than 10 million items shared per month.
Taboola
Taboola is an advertising platform that serves “related links” ads on sites like Mail Online, NBC, Business Insider, Huffington Post, BBC, and more.
For advertisers, it’s one way to increase traffic to your website. For publishers, it’s a way to generate revenue off the content you serve your audience.
Some of Taboola’s partners include:
- Ben & Jerry’s Ice Cream
- General Electric
- com
- The Motley Fool
- Verizon
Shoppimon
Magento is one of the most widely used eCommerce sites out there. While popular, Magento is not without its limitations.
If your business relies on Magento, user experience roadblocks, technical glitches, and other bugs can cause your customers to leave before completing a purchase.
This is where Shoppimon becomes a critical part of your eCommerce management toolbox.
A 24/7 monitoring solution for your Magento eCommerce store, Shoppimon deploys robots every five minutes to crawl your site, mimic shopper behavior, browse through product catalogs, and place orders – all while looking for errors before your actual customers find them.
Final word
There are a number of other startups in Israel. Even CES founder Gary Shapiro concedes that outside the United States, Israel’s startup ecosystem is the most vibrant.
One thing is clear: If you’re following the tech startup scene, you’ll be hearing more about Israel, the new land for Startups, in the months and years to come.
The post Why Israel Is the New Land for Startups appeared first on Cloudswave Blog.