In today’s fast-paced and competitively cutthroat business landscape, marketers need all the help they can get, especially in making sure their work can keep up with the times.
Marketing activities are almost round-the-clock and can happen on the go. Good thing there’s an array of essential apps for marketers to help with their fast-changing roles.
Here is a list of eight Useful marketing software to help marketers effectively manage their workload.
Mention
Available on desktop for Windows, Mac and Linux users; available on mobile for Android and iOS
Need to monitor your social mentions?
The app’s name speaks for itself. Mention shows you real-time conversations about your brand on blogs, social media platforms, and virtually any website.
Alerts are also sent real time via push notification, and you can connect your social assets for quick responses.
The app has smart technology that allows it to learn to sift through junk mentions over time.
Eventually, it will automate the filtering so you don’t have to do it manually. The design is straightforward and easy to use, even for those trying it for the first time.
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Sprout Social
Available on desktop for Windows and Mac users; available on mobile for Android and iOS
As far as social media management tools go, Sprout Social is one of the apps ahead of the pack.
It makes management of multiple accounts easier, allowing scheduled bulk posting and follower analytics all under one dashboard.
With mention tracking, a bookmarklet feature for posting links, and its built-in URL shortener, it takes the cake as one of the best publishing tools out there.
It also has a free analytics and reporting feature useful for tracking progress and building CRM strategies.
Pagemodo
Want to jazz up your brand’s Facebook page with promotions and fan coupons, or announce your store’s location with a map?
Create just about any kind of content with Pagemodo, an app that lets you create landing tabs on your Facebook page that will address your business objectives.
Creating tabs on Pagemodo is easy – no complicated codes or HTMLs needed.
Customized themes are available, and all you have to do is fill in the content you need.
A free option allows you to build a tab “powered by Pagemodo,” but monthly subscriptions are also available for a more professional and polished look.
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Dropbox
Free download for all desktop or mobile, including Linux and Blackberry.
Dropbox is an online storage solution that allows marketers to access their data wherever, whenever.
It stores any type of media: document files, images, or videos.
The free account offers 2GB of storage, but the good thing about Dropbox is that apart from buying additional storage plans, you can get additional free storage of 500MB for every referral you make.
Folders can be shared with colleagues for viewing (read-only) or collaboration. It also offers security features like a two-step verification process so that you’re assured your files are safe.
Trello
Available for desktop and mobile download; available for browser use
Trello is a project management app for tracking progress for any project you’re working on.
It uses Boards to list down all your tasks for a particular project, with reminders on due dates and a feature to indicate if a work has been completed.
Trello also allows you to:
- Make your boards public and available for viewing to team members.
- Delegate specific tasks.
- Create private boards for personal tasks and indicate @NextActions for things to do next.
Trello is also available for collaborative editing, making it a great project management tool for entire teams and organizations as well.
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Eventbrite
Get premium attendance to your gatherings and launches with Eventbrite, a discovery engine that allows you to sell tickets to your event, or gather registrations for classes or conferences.
Use of the platform is free for organizers of free events, while a service fee is required for organizers selling tickets.
It has in-house event promotion connected to the major social networks and also offers customizable registration to help collect database information from your attendees.
MailChimp
Compatible with most updated browsers for Mac and PC
Have something to say to your audience?
MailChimp, a free cloud-based email management service, allows you to make the best use of email marketing.
Features like email tracking, which allows you to see the performance of your newsletter campaigns, make for better campaign optimization and control.
Its built-in Inbox Inspector enables marketers to check how their newsletters appear on the most popular email providers, as well as measure the probability that your mail gets sorted out by spam filters.
MailChimp’s clean dashboard also lets users use available templates that can readily be customized by dragging and dropping text, images, and social share buttons.
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Over
Available for mobile download on the App Store and Google Play
Create beautiful images for sharing on your social networks with Over, an app that offers about 30 unique fonts for creating custom typography to photos.
A paid option allows you to unlock over 200 additional fonts to use for brand announcements and promotional materials that can get liked or double-tapped on your social networks.
A few taps give you options for simple photo editing and applying text.
Once done, a Share menu allows you to directly upload your photo-finished product on any social networking platform.
An additional Postcard feature enables you to create a 4×6 inch postcard that can be printed and mailed.
Final word
The above are just some of the marketing applications modern marketers can choose to adopt. For more marketing software, visit Cloudswave’s vast library of web-based software.
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