Developing high-quality content can take hours of grueling research, drafting, editing, and proofreading. In cases where publishers can’t do it themselves, they hire people to create their content, which means shelling out hard-earned dollars to compensate writers and other content creators for their time and energy.
Therefore, it’s little wonder why content publishers are constantly on the lookout to make money off the content they publish.
There’s a long list of monetization techniques publishers can implement, and one that’s seeing steady growth is native advertising. According to DigitalMarketer.com:
“Native ads blend into the surroundings on platforms Like Facebook, LinkedIn, Twitter, YouTube, blogs, and any other place where people congregate to consume content.”
In other words, native advertising follows the form and fummnction of the platform on which it’s placed. Examples include Twitter’s promoted tweets, sponsored ads on Facebook, Google text ads, product placements, in-feed ads, sponsored posts, and branded content.
To illustrate the effectiveness of native advertising, here are a few statistics that prove it works:
- By 2021, native advertising will drive 74% of all ad revenue. [Source: Business Insider]
- Studies show that by 2020, 63% of all mobile display ad spending will be made up of native ads. [Source: Marketing Land]
- Research shows that more than half of publishers, 52%, offer native advertising as a service, and another 37% will likely add it in the future. [Source: TopRank Marketing]
- 43% of content marketers surveyed during the summer of 2015 reported using native ads for content marketing in the past 12 months. [Source: Content Marketing Institute]
- From $30.9 billion in 2015, native advertising is expected to grow to $59.35 billion in 2018, according to Adyoulike. [Source: PR Newswire]
Native advertising with Sourcengo
Okay, so native advertising works, but how exactly do you get started?
There’s a new content marketing platform launched just recently, and it’s called Sourcengo. It connects software vendors and tech-oriented audiences through a network of high-quality publishers. It’s an affiliate marketing network at the core but goes above and beyond what traditional affiliate marketing platforms offer.
Unlike other networks with a long list of products and services from different industries and verticals, Sourcengo focuses on technology and software advertising.
If you run a tech and software blog geared towards an audience that enjoys learning new software tools to boost their productivity, for example, Sourcengo is a monetization avenue worth looking into.
Its in-house algorithm scans your content for keywords that match the Sourcengo ads inventory. When a match is found, the platform displays contextual native ads that complement the design of your site, thereby ensuring your users an uninterrupted browsing experience.
Other Noteworthy Sourcengo Features
Various Ad Uunits
Aside from contextual native ads, Sourcengo provides various other ad formats that are easily customizable:
- Widgets
- Standard IAB banners
- Contextual links
- RSS feeds
The Sourcengo JSON API also allows coding-savvy website administrators to manipulate how the display ads appear for a more consistent look and feel.
Mobile and Desktop Compatibility
Sourcengo’s display ad units are responsive and work with different device types – desktops, laptops, tablets, smartphones, smart TV, and other layouts. This ensures your site remains aesthetically pleasing and fully functional regardless of the device used to browse.
Application Program Interface (API)
For more seamless data sharing between applications, e.g., you want real-time data from Sourcengo fed into your financial software, Sourcengo provides a scalable, easy-to-integrate API to automate invoicing, commission management, ads performance monitoring, and even to get past ad blockers.
Monitoring Dashboard
The Sourcengo monitoring dashboard is where you manage your account’s settings, view all available campaigns, including the payout for each campaign, create new ad placements, and monitor how your ads are faring, among others.
Hundreds of offers are currently available, with software categories that include productivity, security, communications, ecommerce, sales and customer management, finance and accounting, project management, creative solutions, and business intelligence.
Competitive Payouts and Seamless Payment Processing
Publishers get compensated on a number of different fronts: click, sale, or lead generated by the Sourcengo ad units. Sourcengo also guarantees real-time revenue calculation and payouts at the end of each month.
White Label Shop
This is where things get more exciting. Not only does Sourcengo give you optimum flexibility in choosing the ad content to run on your website, but it also lets you create a white-label site that you can launch under your existing domain, complete with logo, color, banner image, and menu customizations.
A simple URL masking process, which Sourcengo will provide instructions for, enables your white-label site to appear like it’s native to your website.
Why Sourcengo?
Content monetization schemes abound. They’re not created equal and work differently for different people. Sourcengo provides publishers with a flexible and scalable option to profit from your hard work. More than just a native ads platform, it’s a versatile monetization tool that maximizes the value of your business and tech content.
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